Since 1982, Ouidad (pronounced wedôd) was the very first stylist and salon owner in the country to specialize in curly hair. Today, editors at national fashion and beauty magazines consult Ouidad regularly and consider her to be the "Queen of Curl." Ouidad combined scientific knowledge with an understanding of curly hair's special needs. She takes an active part in formulating and creating her line of protein and vitamin enriched hair products that work with antioxidants to make curls defined, soft, shiny and manageable.
Ouidad began her whirlwind career as a student styling hair for top designers, Broadway productions and advertising agencies in New York and abroad. Her name became synonymous with curly hair, as well as her famous trademark cutting technique "Carving and Slicing."
Curly hair tends to be dehydrated due to its spiral structure. Straight hair's cuticle (hair's protective outermost layer) has a smooth, resistant surface. Curly hair's cuticle layer is lifted away from the hair shaft causing the hair to lose moisture, resulting in dry, frizzy unmanageable hair. When the molecular layer is filled with amino acids and proteins, the hair will have its own internal weight and will not react to humidity. Why? The answer is simple: there is no room for water to seep in, so hair looks smoother, shinier, and it behaves.
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All curls can be healthier, shinier, and more manageable with Ouidad. Curly hair is lively and fun. Taking care of it doesn't need to be a burden and take hours of your time. Unfortunately, many of us are guilty of purchasing hair care products that aren't right for our curls. These products then end up in a "hair product graveyard." In most cases, people are selecting formulas that are inappropriate for their hair type or using the products incorrectly. Curly hair requires specific products, and Ouidad's products are specifically designed for curly hair. And they are always satisfaction guaranteed!
Ouidad Signature In-Salon Services
Professional, high-quality in-salon techniques and treatments that nourish, repair, quench, vitalize and tame out-of-control hair. Performed by Ouidad-certified stylists and available only at Ouidad-certified Salons!
Carving & Slicing ®
Imagine the freedom to style your curls any way you want. Carving & Slicing makes it possible by creating healthy, manageable curls. Carving & Slicing is an exclusive salon cutting method developed by Ouidad to address the special needs of curly hair. It's so unique, the US Trademark Office recognizes "Carving & Slicing" as a trademark.
Essentially, Carving & Slicing removes the bulk associated with the dreaded "pyramid" look, while preserving and enhancing your natural curl pattern. This combination produces well-defined ringlets that fit gently into each other like puzzle pieces creating healthier, more manageable curls.
Carving & Slicing was developed based on years of experience that earned Ouidad the title of "Queen of Curl" from beauty editors and produced a star-studded clientele at her flagship New York City salon. It's only available at Ouidad salons so beware of stylists claiming to "Carve & Slice" without the intense training, knowledge and understanding of curly hair that only the Curl Experts at Ouidad salons receive.
More Than Just A Hair Cut
The road to becoming a Curl Expert is a long one. In Ouidad's case, over twenty years of hands-on experience with every imaginable curl type went into creating her award winning product line and the proprietary styling techniques her salons are known for. Ouidad is no less demanding of her stylists, each of which is given intensive training in three main areas of curl care.
First is a thorough understanding of curly hair and its unique characteristics. This allows stylists to appreciate the science behind Carving & Slicing while learning the technique under Ouidad's watchful eye.
Stylists then learn about Ouidad's product lines, each formulated for a particular curl type or condition. Proper product application is essential and a stylist's ability to specify the right hair regimen is a must for any Curl Expert.
Finally, Ouidad stylists learn the styling and finishing techniques that compliment each curl type. This knowledge ensures that every Ouidad salon client leaves with fabulous curls that are easy to manage and maintain, day after day.
So you see that Carving & Slicing is so much more than just a hair cut. It truly forms the foundation for healthy, manageable curls upon which everything else builds. Visit a Ouidad salon and you'll learn to love your curly hair.
g Mother Nature! Learn to work with your waves and you'll learn to love your curly hair.
